The Ultimate Guide To Local SEO And Local Search Rankings
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Good Local SEO firms are Hard to Find
Local SEO is critical for today’s businesses. Attracting interested web browsers to the business website exposes the brand to new eyeballs and lets the business convey what value it proposes to deliver. Getting ranked on google is the most surefire way to expose one’s business but it can be very difficult to do properly.
First things first, getting ranked on anything other than page 1 is a total waste. Furthermore, only the top 3 slots really receive a huge market share of available traffic: approximately 84%. So the idea is to get ranked #1, 2, or 3!
Recently we were talking to Sebuzz.org owner Buddy Barnes about his Alabama firms approach to ranking local websites. For those in Montgomery and Birmingham SEO is a necessary tool for attracting targeted visitors to their web pages. He says search engine marketing is the process for putting the business website in front of interested searchers over and over again and giving the visitors what they want…Answers to their problems!
So what is involved in quality SEO.
According to Barnes, there are 2 major factors: On page and off page.
On page is configuring the site structure to make the most sense to the search engines so it understands what the site/page is about.
Off page: there are 2 major factors here – Social love and authority linking. The important takeaways are that real people are talking about, liking, linking, sharing, and commenting on a sites content. Real people are represented by social media channels. The authority linked come from trusted reputable sites that google recognizes as having a relevant voice on the topic.
For that reason, many SEO firms get optimization all wrong by blasting low quality spammy links from ‘bad neighborhoods.’
Here’s the point. Business sites that focus on achieving conversation amongst content consumers will rank higher and higher for keywords. Why? Because Google rewards that conversation recognizes that web searchers are getting the answers they require to satisfy their questions.
Hope this article helps you in your search for good SEO providers.
~ The Syntryx Team
Questions and Answers
Unfortunately, training can be expensive but the financial rewards are great for those who catch on.
There is no simple answer to “the best” really, it comes down to experimentation and finding the plugin or combination of plugins that work best for you and your sites and that you find the most pleasant to work with. There are so many to choose from and none of them take care of every single optimization strategy so often a combination of several plugins ends up being commonplace.
I’ve listed a link to the plugin repository below based on a search for “traffic + SEO”. This only provides the free plugins of course and their are countless paid solutions too that vary in quality and effectiveness but there are certainly some very cool ones that do things none of the free plugins can.
As a point of interest, it is often better to have a properly optimized theme which will do away with the need for many of the SEO plugins and help a site’s load time etc. I stopped using All In One SEO for example when I started using an optimized framework but I still use a couple of additional plugins to help with very specific SEO settings and tasks. I particularly like WP Traffic Force (no longer currently available unfortunately) and SEOPressor was very good too. Other plugins are very task specific, building backlinks, optimizing and structuring keywords and internal linking, increasing visitor interraction or social media integration etc. They all may have a role to play on your own sites or they may not. The beauty of plugins is that they can be added and removed with a few clicks and with the free ones at least, you can’t really lose.